新冠肺炎疫情下消费者绿色产品购买意愿的形成机理——基于事件系统理论Formation Mechanism of Consumers’ Purchase Intention of Green Products in COVID-19—Based on Event System Theory
严 良, 付明霞
心理学进展Vol.13 No.3, 全文下载: PDF HTML XML DOI:10.12677/AP.2023.133146, March 30 2023
直播营销用户体验对消费者购买意愿的影响研究——基于顾客信任的中介作用Research on the Influence of User Experience of Live Broadcast Marketing on Consumers’ Purchase Intention—Based on the Mediating Role of Customer Trust
李治萍, 熊 艳, 王荩怡
心理学进展Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/AP.2022.121017, January 13 2022
运动品牌个性感知对消费者购买意愿的影响:消费者人格的调节作用The Effects of Perceived Personality of Sport Brands on Consumers’ Purchase Intention: The Moderations of Consumers’ Own Personality
邹雨含, 刘 莹, 陈 浩
心理学进展Vol.14 No.5, 全文下载: PDF HTML XML DOI:10.12677/ap.2024.145306, May 21 2024
他人语言对消费者购买意愿的影响研究Research on the Effect of Others’ Language on Consumers’ Purchase Intention
瞿彦桀, 陈驰茵
心理学进展Vol.13 No.10, 全文下载: PDF HTML XML DOI:10.12677/AP.2023.1310537, October 16 2023
绿色食品的网络营销模式初探Initial Research on the Network Marketing Model of Green Food
陈佳, 姜法竹
现代市场营销Vol.3 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2013.32004, May 15 2013
基于社会化媒体的口碑营销对消费者行为的影响研究Research on the Influence of “Tablet Marketing” on Consumers’ Behavior Based on Social Media
安文潞
现代管理Vol.11 No.1, 全文下载: PDF HTML XML DOI:10.12677/MM.2021.111009, January 28 2021