Laroche, M., Bergeron, J., and Barbaro-Forleo, G. (2001) Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, 18, 503-520.

基于技术接受模型的人工智能绘画平台功能特征对用户付费意愿的影响研究
Research on the Impact of Functional Features of Artificial Intelligence Painting Platform Based on Technology Acceptance Model on User’s Willing to Pay

倪悦恒, 潘 瑾   

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151010, February 20 2025

虚位营销对消费者产品评价的影响——以感知稀缺性为中介
The Impact of Phantom Marketing on Consumer Product Evaluation—Mediated by Perceived Scarcity

王艺涵, 刘东胜   

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151016, February 28 2025

触觉替代效应：网络营销中替代触觉对消费者产品评价的影响研究
Haptic Substitution Effect: A Study on the Effect of Vicarious Touch on Consumer Product Evaluation in Network Marketing

刘东胜, 孙培蒙   

现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144011, November 6 2024

绿色消费理念下消费者行为特征与企业营销策略——以全食超市为例
Consumer Behavior Characteristics and Enterprise Marketing Strategy under the Concept of Green Consumption—Taking Whole Foods Market as an Example

樊怡婷   

电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141445, January 28 2025

品牌猪肉基于消费者购买行为下营销分析研究
Marketing Analysis Study of Branded Pork Based on Consumer Purchasing Behavior

毛若然   

农业科学Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/hjas.2025.151005, January 8 2025

增购还是换购？—汽车用户、需求解析
Buying One More Car or Changing a New Car? —Analysis of Car Buyers and Their Demands

姜书琴, 李亚芳, 张文静   

现代市场营销Vol.7 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2017.71004, February 23 2017