Laroche, M., Bergeron, J., and Barbaro-Forleo, G. (2001) Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, 18, 503-520.

新零售模式下消费者需求为导向的商业企业货源投放模式研究
Research on the Supply Mode of Commercial Enterprises Guided by Consumer Demand under the New Retail Mode

曾建新, 吕 静, 王 铮, 蒲雪松, 周家贤, 郭 梁    科研立项经费支持

现代市场营销Vol.12 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.124012, November 7 2022

工业4.0时代泰国数字营销战略研究——基于消费者行为角度
Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior

陈可丽   

现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022

增购还是换购？—汽车用户、需求解析
Buying One More Car or Changing a New Car? —Analysis of Car Buyers and Their Demands

姜书琴, 李亚芳, 张文静   

现代市场营销Vol.7 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2017.71004, February 23 2017

消费者“意愿–行为”差距影响因素研究文献综述
A Literature Review of the Factors Affecting the Consumer’s Intention-Behaviour Gap

殷 宇   

现代市场营销Vol.8 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2018.84006, November 8 2018

内容创意与用户导向——小米公司抖音短视频内容营销策略探析
Creative and Customer-Driven Content—Analysis of Marketing Strategy with the Example of Xiaomi’s Short Video Content on Douyin

陶可可   

现代市场营销Vol.10 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2020.104011, November 10 2020

环境友好型的新型循环水养殖系统
Environmentally Friendly New Recirculating Aquaculture Systems

莫 伟, 罗国栋, 王 慧, 于兰萍    科研立项经费支持

水产研究Vol.8 No.2, 全文下载: PDF HTML XML DOI:10.12677/OJFR.2021.82009, June 24 2021