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刘 宇
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341273, November 4 2024
面孔特征在电子商务视觉营销策略中的影响The Influence of Facial Features in Visual Marketing Strategies for E-Commerce
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电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341449, November 13 2024
品牌个性对电子口碑的影响研究：与品牌至爱、消费者个性、品牌经验分享的内在联系Research on the Influence of Brand Personality on E-Word-of-Mouth: The Internal Relationship with Brand Love, Consumer Personality and Brand Experience Sharing
何昊旸, 胡 淳
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144018, November 14 2024
触觉替代效应：网络营销中替代触觉对消费者产品评价的影响研究Haptic Substitution Effect: A Study on the Effect of Vicarious Touch on Consumer Product Evaluation in Network Marketing
刘东胜, 孙培蒙
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144011, November 6 2024
品牌拟人化类型与消费者孤独感及其交互效应对品牌钟爱的影响The Influence of Brand Anthropomorphism Types, Consumer Loneliness and Their Interaction Effect on Brand Love
翟宁馨, 李 宏
现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151004, February 17 2025
在线评论的格式多样性和社会性对消费者购买意向的影响The Impact of Format Diversity and Sociability of Online Reviews on Consumer Purchase Intentions
王贝贝, 陈梅梅
现代市场营销Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2024.141001, February 4 2024