Mela, C. F., Gupta, S., & Lehmann, D. R. (1997). The long-term impact of promotion and advertising on consumer brand choice. Journal of Marketing Research, 34, 248-261.

目前我国公益组织的品牌推广困境及对策研究
Research on the Dilemma and Countermeasures of Brand Promotion of Public Welfare Organizations in China

张宏宇   

现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123009, August 11 2022

品牌个性对电子口碑的影响研究：与品牌至爱、消费者个性、品牌经验分享的内在联系
Research on the Influence of Brand Personality on E-Word-of-Mouth: The Internal Relationship with Brand Love, Consumer Personality and Brand Experience Sharing

何昊旸, 胡 淳   

现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144018, November 14 2024

工业4.0时代泰国数字营销战略研究——基于消费者行为角度
Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior

陈可丽   

现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022

消费者–品牌关系隔离的研究述评
Research Review of Consumer-Brand Relationship Detachment

潘友仙, 黄文强    科研立项经费支持

现代市场营销Vol.7 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2017.72008, May 31 2017

乡村产业振兴背景下传统食品营销组合策略研究——以山东高密Y品牌蜜枣为例
Research on the Traditional Food Marketing Combination Strategy under the Background of Rural Industry Revitalization—Taking Shandong High-Density Y Brand Jujube as an Example

王晓凤, 孙国嫄    科研立项经费支持

现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144013, November 6 2024

可见光光氧化还原催化C-F键断裂的研究进展
Recent Advances in C-F Bond Cleavage Enabled by Visible Light Photoredox Catalysis

张菲杰   

有机化学研究Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/jocr.2024.121011, March 29 2024