Leone, R. P., & Srinivasan, S. S. (1996). Coupon face value: Its impact on coupon redemptions, brand sales, and brand profitability. Journal of Retailing, 72, 273-289.

数字经济下电子消费券对经济复苏的作用及优化对策研究
Research on the Effect of Electronic Consumption Coupon on Economic Recovery and Optimization Countermeasures under Digital Economy

靳雯婷, 蒲思言, 罗诗雅, 任虹颖, 王 磊, 金淑彬    科研立项经费支持

社会科学前沿Vol.12 No.8, 全文下载: PDF HTML XML DOI:10.12677/ASS.2023.128648, August 16 2023

事件营销对品牌形象构建与传播的影响研究——以小米为例
Study on the Influence of Event Marketing on Brand Image Construction and Communication—Taking Xiaomi as an Example

陈海潮, 刘 岚   

电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132235, May 21 2024

考虑产品创新与销售努力的跨行品牌产品入侵影响研究
The Impact of Cross-Industry Brand Product Invasion Considering Product Innovation and Sales Effort

徐 超, 鞠凯强, 杨家兴   

管理科学与工程Vol.14 No.3, 全文下载: PDF XML DOI:10.12677/mse.2025.143065, May 12 2025

基于Hirose模型的旅游类上市公司品牌价值分析
Analysis of Brand Value of Tourism Listed Companies Based on Hirose Model

石 垚, 叶欣梁   

应用数学进展Vol.12 No.4, 全文下载: PDF HTML XML DOI:10.12677/AAM.2023.124143, April 10 2023

服装品牌社群体验对消费者重复购买意愿的影响
The Impact of Clothing Brand Community Experience on Consumers’ Willingness to Repeat Purchase

周秋子, 刘春红   

现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144012, November 6 2024

品牌真实性的影响及其心理机制
The Consequence of Brand Authenticity and Its Psychological Mechanism

赖华, 赵 娜   

心理学进展Vol.10 No.2, 全文下载: PDF HTML XML DOI:10.12677/AP.2020.102011, February 4 2020