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事件营销对品牌形象构建与传播的影响研究——以小米为例
Study on the Influence of Event Marketing on Brand Image Construction and Communication—Taking Xiaomi as an Example

陈海潮, 刘 岚   

电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132235, May 21 2024

基于Hirose模型的旅游类上市公司品牌价值分析
Analysis of Brand Value of Tourism Listed Companies Based on Hirose Model

石 垚, 叶欣梁   

应用数学进展Vol.12 No.4, 全文下载: PDF HTML XML DOI:10.12677/AAM.2023.124143, April 10 2023

数字经济下电子消费券对经济复苏的作用及优化对策研究
Research on the Effect of Electronic Consumption Coupon on Economic Recovery and Optimization Countermeasures under Digital Economy

靳雯婷, 蒲思言, 罗诗雅, 任虹颖, 王 磊, 金淑彬    科研立项经费支持

社会科学前沿Vol.12 No.8, 全文下载: PDF HTML XML DOI:10.12677/ASS.2023.128648, August 16 2023

品牌真实性的影响及其心理机制
The Consequence of Brand Authenticity and Its Psychological Mechanism

赖华, 赵 娜   

心理学进展Vol.10 No.2, 全文下载: PDF HTML XML DOI:10.12677/AP.2020.102011, February 4 2020

基于品牌个性理论的大学品牌塑造——以云南民族大学为例
University Brand Development Based on the Theory of Brand Personality—A Case Study of Yunnan Minzu University

杨世爱, 杨佳慧, 卢 泼, 杨凤梅   

社会科学前沿Vol.13 No.5, 全文下载: PDF HTML XML DOI:10.12677/ass.2024.135405, May 24 2024

互联网+时代下“花西子”品牌营销策略分析
Analysis of “Florasis” Brand Marketing Strategy in the Internet+ Era

薛瑞婵, 苏丽丽, 薛继锋   

现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123006, July 20 2022