基于消费者行为数据分析的羊奶粉营销策略研究——以美羚乳业为例Research on Marketing Strategy of Sheep Milk Powder Based on Consumer Behavior Data Analysis—A Case Study of Meiling Dairy
郭奕含
运筹与模糊学Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/orf.2024.144444, August 29 2024
基于消费者行为理论的电商直播线上消费的影响因素研究Study on the Influencing Factors of Online Consumption in E-Commerce Live Streaming Based on Consumer Behavior Theory
郭玉莉, 鲁 薇 科研立项经费支持
现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151014, February 25 2025
乡村振兴背景下农产品营销策略探析——以锦溪村非遗羊尾笋为例Analysis of Agricultural Product Marketing Strategies under the Background of Rural Revitalization—Taking the Intangible Cultural Heritage of Yangwei Bamboo Shoots in Jinxi Village as an Example
陈诗璐, 徐科技 科研立项经费支持
现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142005, May 17 2024
多量与少价——产品价格份量策略中的促销框架效应Larger Portions and Lower Price—The Sales Promotion Framing Effects in the Product Price and Portion Strategy
王作展冰, 李 宏
现代管理Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mm.2025.152039, February 13 2025
电商平台异质性促销类型对消费者溢出效应研究Study on the Spillover Effects of Heterogeneous Promotion Types of E-Commerce Platforms on Consumers
张宇航
运筹与模糊学Vol.13 No.4, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.134302, August 9 2023
乡村产业振兴背景下传统食品营销组合策略研究——以山东高密Y品牌蜜枣为例Research on the Traditional Food Marketing Combination Strategy under the Background of Rural Industry Revitalization—Taking Shandong High-Density Y Brand Jujube as an Example
王晓凤, 孙国嫄 科研立项经费支持
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144013, November 6 2024