基于预期后悔的限量与限时促销对消费者冲动购买意愿的影响研究Research on the Effect of Limited and Limited Time Promotion Based on Expected Regret on Consumers’ Impulse Purchase Intention
王贝雯, 刘东胜
电子商务评论Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2023.121004, February 21 2023
消费者对冷冻香肠购买意愿调查研究Consumer Survey on the Purchase Intention of Frozen Sausage
李唯欣, 李冬妮, 何蓉成, 姚 璐, 李树琴, 郭磊磊 科研立项经费支持
统计学与应用Vol.11 No.3, 全文下载: PDF HTML XML DOI:10.12677/SA.2022.113053, June 13 2022
直播营销用户体验对消费者购买意愿的影响研究——基于顾客信任的中介作用Research on the Influence of User Experience of Live Broadcast Marketing on Consumers’ Purchase Intention—Based on the Mediating Role of Customer Trust
李治萍, 熊 艳, 王荩怡
心理学进展Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/AP.2022.121017, January 13 2022
淘宝直播带货营销话术对消费者购买意愿的影响机制研究——基于LMS有调节的中介模型的实证Research on the Influence Mechanism of Taobao Live Marketing on Consumers’ Purchase Intention—An Empirical Experiment Based on the Moderated Mediation Model of LMS
龚晓彤, 金玉兰
电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ECL.2024.132076, March 20 2024
服装社交电商网络口碑对消费者购买意愿的影响The Influence of Clothing Social E-Commerce Network Word-of-Mouth on Consumers’ Purchase Intention
赵茂林, 曲洪建
运筹与模糊学Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.132113, April 25 2023
上行比较对美妆产品消费者购买意愿的影响研究——基于明星直播带货Research on the Impact of Upward Comparison on Consumer Purchase Intention of Beauty Products—Based on Celebrity Live Streaming Sales
郭 浩
管理科学与工程Vol.13 No.3, 全文下载: PDF HTML XML DOI:10.12677/mse.2024.133069, May 31 2024