“越便宜越好卖”？——折扣深度与促销方式对促销效果的影响“More Discount Attract More Buyers”? —Influences of Discount Depth and Promotion Type on Promotion Effects
李晓岳, 高峰强, 刘 宁 科研立项经费支持
心理学进展Vol.5 No.6, 全文下载: PDF HTML XML DOI:10.12677/AP.2015.56049, June 29 2015
基于品牌个性理论的大学品牌塑造——以云南民族大学为例University Brand Development Based on the Theory of Brand Personality—A Case Study of Yunnan Minzu University
杨世爱, 杨佳慧, 卢 泼, 杨凤梅
社会科学前沿Vol.13 No.5, 全文下载: PDF HTML XML DOI:10.12677/ass.2024.135405, May 24 2024
商品新颖性对不同认知风格大学生购买意愿的影响研究A Study of the Effect of Product Novelty on the Purchase Intention of College Students with Different Cognitive Styles
师金阳, 马学海 科研立项经费支持
心理学进展Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/AP.2024.141046, January 26 2024
基于需求学习的多阶段动态折扣和库存优化研究——以服装销售为例 Multi-Stage Dynamic Discount and Inventory Optimization Model Based on Demand Learning: Taking Garment Sales as an Example
韩佳莉
电子商务评论Vol.8 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2019.81004, January 15 2019
校城融合理念下高校推动区域经济社会发展研究——以浙江水利水电学院南浔校区为例Research on Promoting Regional Economic and Social Development by Universities under the Concept of School-City Integration—Taking the Nanxun Campus of Zhejiang University of Water Resources and Electric Power as an Example
董学朋 科研立项经费支持
现代管理Vol.13 No.9, 全文下载: PDF HTML XML DOI:10.12677/MM.2023.139147, September 20 2023
北京居民社会焦虑的现状及影响因素Social Anxiety and Its Influencing Factors of Residents in Beijing
徐 茜, 曾美英, 于红军, 徐 华
心理学进展Vol.7 No.5, 全文下载: PDF HTML XML DOI:10.12677/AP.2017.75077, May 23 2017