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李晓岳, 高峰强, 刘 宁 科研立项经费支持
心理学进展Vol.5 No.6, 全文下载: PDF HTML XML DOI:10.12677/AP.2015.56049, June 29 2015
大型体育赛事赞助营销策略探索Exploration on the Marketing Strategy of Sponsorship for Major Sports Events
吴俊杰, 喻 强, 王 旺, 韦学究
电子商务评论Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2024.133905, August 16 2024
电商经济下大型体育赛事对体育消费的影响研究Research on the Influence of Large-Scale Sports Events on Sports Consumption under the E-Commerce Economy
吴俊杰, 韦学究, 朱 丽, 王 旺
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341739, November 27 2024
商品新颖性对不同认知风格大学生购买意愿的影响研究A Study of the Effect of Product Novelty on the Purchase Intention of College Students with Different Cognitive Styles
师金阳, 马学海 科研立项经费支持
心理学进展Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/AP.2024.141046, January 26 2024
校城融合理念下高校推动区域经济社会发展研究——以浙江水利水电学院南浔校区为例Research on Promoting Regional Economic and Social Development by Universities under the Concept of School-City Integration—Taking the Nanxun Campus of Zhejiang University of Water Resources and Electric Power as an Example
董学朋 科研立项经费支持
现代管理Vol.13 No.9, 全文下载: PDF HTML XML DOI:10.12677/MM.2023.139147, September 20 2023
基于品牌个性理论的大学品牌塑造——以云南民族大学为例University Brand Development Based on the Theory of Brand Personality—A Case Study of Yunnan Minzu University
杨世爱, 杨佳慧, 卢 泼, 杨凤梅
社会科学前沿Vol.13 No.5, 全文下载: PDF HTML XML DOI:10.12677/ass.2024.135405, May 24 2024