“越便宜越好卖”？——折扣深度与促销方式对促销效果的影响“More Discount Attract More Buyers”? —Influences of Discount Depth and Promotion Type on Promotion Effects
李晓岳, 高峰强, 刘 宁 科研立项经费支持
心理学进展Vol.5 No.6, 全文下载: PDF HTML XML DOI:10.12677/AP.2015.56049, June 29 2015
价格折扣对消费行为的影响：基于整合视野的回顾The Influence of Price Discount on Consumer Behaviour: A Review Based on the Perspective of Integration
屈卫国, 罗孟珍
心理学进展Vol.14 No.9, 全文下载: PDF XML DOI:10.12677/ap.2024.149639, September 10 2024
电商平台异质性促销类型对消费者溢出效应研究Study on the Spillover Effects of Heterogeneous Promotion Types of E-Commerce Platforms on Consumers
张宇航
运筹与模糊学Vol.13 No.4, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.134302, August 9 2023
基于需求学习的多阶段动态折扣和库存优化研究——以服装销售为例 Multi-Stage Dynamic Discount and Inventory Optimization Model Based on Demand Learning: Taking Garment Sales as an Example
韩佳莉
电子商务评论Vol.8 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2019.81004, January 15 2019
钢材市场定价效率、主导性及价格发现功能研究Pricing Efficiency, Dominance, Price Discovery of Chinese Steel Markets
方 雯 科研立项经费支持
现代管理Vol.7 No.5, 全文下载: PDF HTML XML DOI:10.12677/MM.2017.75041, October 26 2017
马克思世界历史理论内涵及其价值The Connotation and Value of Marx’s World History Theory
温蕾铃, 鞠佳霖
哲学进展Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/ACPP.2023.123103, March 17 2023