大学生金钱态度与冲动性购买行为的关系研究The Relationship between Money Attitude and Impulsive Buying Behavior in Undergraduate
蒋 虹, 吕厚超 国家科技经费支持
社会科学前沿Vol.5 No.6, 全文下载: PDF HTML XML DOI:10.12677/ASS.2016.56120, December 19 2016
品牌服装广告宣传模式、产品涉入度与消费者冲动购买关系研究Research on the Relationship between Brand Clothing Advertising Mode, Product Involvement and Consumers’Impulse Buying
汪宏峰, 田丙强, 曲洪建
运筹与模糊学Vol.13 No.4, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.134379, August 15 2023
预期后悔对网上冲动性购买行为影响的实证研究Empirical Research on the Impact of Anticipated Regret on Impulse Buying Behavior on Internet
耿黎辉, 严茂洋, 向金金
现代市场营销Vol.7 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.71001, February 9 2017
基于预期后悔的限量与限时促销对消费者冲动购买意愿的影响研究Research on the Effect of Limited and Limited Time Promotion Based on Expected Regret on Consumers’ Impulse Purchase Intention
王贝雯, 刘东胜
电子商务评论Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2023.121004, February 21 2023
武汉市中青年群体电商直播购买行为研究Research on E-Commerce Live Purchase Behavior of Young and Middle-Aged Groups in Wuhan
赵韵晴
电子商务评论Vol.11 No.4, 全文下载: PDF HTML XML DOI:10.12677/ECL.2022.114007, November 28 2022
事件营销对品牌形象构建与传播的影响研究——以小米为例Study on the Influence of Event Marketing on Brand Image Construction and Communication—Taking Xiaomi as an Example
陈海潮, 刘 岚
电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132235, May 21 2024