Ngo, L.V. and O’Cass, A. (2012) Performance implications of market orientation, marketing resources, and marketing capabilities. Journal of Marketing Management, 28, 173-187.

商业银行营销与经营绩效—以上市商业银行为例
The Marketing and Business Performance of Chinese Commercial Banks—Evidence from Listed Banks

王汀汀, 邓 静, 王一贤    科研立项经费支持

现代市场营销Vol.5 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.52002, May 19 2015

市场化与民族性并重：谈羌族刺绣旅游商品的开发与营销
Market-Orientation and the Preservation of National Characteristics: A Discussion on the Exploitation and Marketing of Qiang People’s Embroidery

刘韫    国家科技经费支持

现代市场营销Vol.2 No.1, 全文下载: PDF HTML XML DOI:10.12677/mom.2012.21002, February 28 2012

电力营销策略与供求规律的研究
Research on Power Marketing Strategy and the Law of Supply and Demand

孙裕佳, 徐 茜   

现代市场营销Vol.5 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.52004, May 19 2015

基于4R’s营销理论的成品油营销策略探析
Analysis of Marketing Strategy of Oil Product based on 4R’s Theory

刘守德, 孙永风   

现代市场营销Vol.1 No.1, 全文下载: PDF HTML DOI:10.12677/mom.2011.11003, May 25 2011

乡村振兴背景下农产品营销策略探析——以锦溪村非遗羊尾笋为例
Analysis of Agricultural Product Marketing Strategies under the Background of Rural Revitalization—Taking the Intangible Cultural Heritage of Yangwei Bamboo Shoots in Jinxi Village as an Example

陈诗璐, 徐科技    科研立项经费支持

现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142005, May 17 2024

绿色食品的网络营销模式初探
Initial Research on the Network Marketing Model of Green Food

陈佳, 姜法竹   

现代市场营销Vol.3 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2013.32004, May 15 2013