价格折扣对消费行为的影响：基于整合视野的回顾The Influence of Price Discount on Consumer Behaviour: A Review Based on the Perspective of Integration
屈卫国, 罗孟珍
心理学进展Vol.14 No.9, 全文下载: PDF XML DOI:10.12677/ap.2024.149639, September 10 2024
商店形象对消费者惠顾行为影响的研究评述及展望The Impact of Store Image on Consumer Behavior: A Review
王蒙霞
现代市场营销Vol.4 No.4, 全文下载: PDF HTML DOI:10.12677/MOM.2014.44011, November 28 2014
电商平台“二选一”行为中消费者权益保护研究Research on the Protection of Consumer Rights and Interests in the “Either-or Choice” Behavior of E-Commerce Platform
张 静
电子商务评论Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2024.133583, July 31 2024
觉知消费与数字经济：现代消费者行为的转型与挑战Mindful Consumption and the Digital Economy: Transformation and Challenges in Modern Consumer Behavior
李雅琴
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141331, January 21 2025
基于品牌心理契约违背的消费者行为研究：消费者情绪为中介变量Research on the Impact of Brand Psychological Contract Violation on Consumer Behavior: Consumer Emotion as the Mediating Variable
伍丽娟, 阳 林 国家科技经费支持
心理学进展Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/AP.2023.131024, January 19 2023
消费评论影响下的带有损失厌恶的最优策略Optimal Strategy with Loss Aversion under Consumer Review
费 悦, 郭永江
运筹与模糊学Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/ORF.2024.141084, February 29 2024