“双碳”目标驱动下喜茶“绿色式”品牌传播策略研究——基于使用与满足理论的分析Research on the “Green” Brand Communication Strategy of Heytea Driven by the “Double Carbon” Goal—Analysis Based on the Theory of Usage and Satisfaction
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社会科学前沿 Vol.12 No.6, June 19 2023, PDF, HTML, XML DOI:10.12677/ASS.2023.126421 被引量