我国网络直播带货虚假宣传的法律规制Legal Regulation of False Propaganda in China’s Live Webcasting with Goods
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电子商务评论 Vol.13 No.2, May 31 2024, PDF, HTML, XML DOI:10.12677/ecl.2024.132377 被引量
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争议解决 Vol.9 No.4, July 21 2023, PDF, HTML, XML DOI:10.12677/DS.2023.94206 被引量
数字经济背景下电商直播助农模式的困境与对策研究Study on the Dilemma and Countermeasures of E-Commerce Live Streaming Model for Assisting Agriculture in the Background of Digital Economy
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电子商务评论 Vol.13 No.2, May 17 2024, PDF, HTML, XML DOI:10.12677/ecl.2024.132188 被引量
官员直播带货情境下消费者购买意愿影响因素分析——基于计划行为理论及其扩展模型Analysis on Influencing Factors of Consumers’ Purchase Intention in the Situation of Officials’ Live Delivery—Based on the Theory of Planned Behavior and Its Extended Model
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应用数学进展 Vol.11 No.4, April 24 2022, PDF, HTML, XML DOI:10.12677/AAM.2022.114212 被引量
直播带货模式对顾客购买意愿的影响研究——体验价值的中介作用Research on the Influence of Live Commerce Mode on Customers’ Purchase Intention—The Mediating Role of Experiential Value
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应用数学进展 Vol.11 No.6, June 16 2022, PDF, HTML, XML DOI:10.12677/AAM.2022.116368 被引量
网络直播背景下城镇居民农产品消费意愿与行为一致性研究Research on Consistency of Intention and Behavior of Urban Residents to Purchase Agricultural Products from Live Streaming
王金良, 贾冀南, 郭晓磊 下载量: 503 浏览量: 973 科研立项经费支持
统计学与应用 Vol.10 No.6, November 30 2021, PDF, HTML, XML DOI:10.12677/SA.2021.106098 被引量
直播带货营销话术对消费者行为倾向影响机制研究——基于ABC态度模型的实证Research on the Influence Mechanism of Taobao Live Streaming Marketing Discourse on Consumer Behavior Tendency—Based on Demonstration of the ABC Attitude Model
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建模与仿真 Vol.12 No.5, September 18 2023, PDF, HTML, XML DOI:10.12677/MOS.2023.125422 被引量
文旅媒体短视频新闻内容传播研究——以“山西•魏道文旅”抖音号为例Research on the Dissemination of Short Video News Content in Cultural and Tourism Media—Taking “Shanxi Weidao Cultural Tourism” TikTok Account as an Example
赵碧泓 下载量: 492 浏览量: 929
社会科学前沿 Vol.13 No.1, January 9 2024, PDF, HTML, XML DOI:10.12677/ASS.2024.131007 被引量
淘宝直播带货营销话术对消费者购买意愿的影响机制研究——基于LMS有调节的中介模型的实证Research on the Influence Mechanism of Taobao Live Marketing on Consumers’ Purchase Intention—An Empirical Experiment Based on the Moderated Mediation Model of LMS
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电子商务评论 Vol.13 No.2, March 20 2024, PDF, HTML, XML DOI:10.12677/ECL.2024.132076 被引量
危机与自救:空间逻辑主导下独立书店营销模式的变革分析Crisis and Self-Help: Analysis on the Transformation of Marketing Mode of Independent Bookstore under the Guidance of Spatial Logic
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社会科学前沿 Vol.9 No.8, August 27 2020, PDF, HTML, XML DOI:10.12677/ASS.2020.98175 被引量