新中式服装感知价值对Z世代购买意愿的影响研究Research on the Impact of Perceived Value of New Chinese Clothing on Generation Z’s Purchase Intention
刘 芳, 李含伟 下载量: 474 浏览量: 1,153
建模与仿真 Vol.12 No.5, September 25 2023, PDF, HTML, XML DOI:10.12677/MOS.2023.125437 被引量
文创产品体验对顾客购买意愿的影响:知识水平的调节效应The Influence of Cultural and Creative Product Experience on Customers’ Purchase Intention: The Moderating Effect of Knowledge Level
孔云飞, 杨礼茂 下载量: 78 浏览量: 133
社会科学前沿 Vol.13 No.5, May 17 2024, PDF, , DOI:10.12677/ass.2024.135378 被引量
电商直播中人际互动对消费者冲动购买意愿的影响研究——以淘宝直播为例Research on the Influence of Interpersonal Interaction on Consumers’ Impulse Purchase Intention in E-Commerce Live Broadcast—Taking Taobao Live as an Example
徐晓丽, 梁 宏 下载量: 886 浏览量: 4,745
心理学进展 Vol.11 No.11, November 29 2021, PDF, HTML, XML DOI:10.12677/AP.2021.1111298 被引量
消费者感知对有机农产品购买意愿研究——基于SOR理论的实证分析A Study of Consumer Perceptions on the Purchase Intention of Organic Agricultural Products—An Empirical Analysis Based on SOR Theory
刘思成 下载量: 353 浏览量: 1,871
社会科学前沿 Vol.12 No.6, June 8 2023, PDF, HTML, XML DOI:10.12677/ASS.2023.126386 被引量
分析中国内衣行业女性化社交媒体广告对女性消费者态度和购买意愿的影响To Analyze the Influence of Feminine Social Media Advertisements in China Underwear Industry on Female Consumers’ Attitude and Purchase Intention
冯思洋 下载量: 326 浏览量: 721
运筹与模糊学 Vol.13 No.5, October 20 2023, PDF, HTML, XML DOI:10.12677/ORF.2023.135511 被引量
直播营销用户体验对消费者购买意愿的影响研究——基于顾客信任的中介作用Research on the Influence of User Experience of Live Broadcast Marketing on Consumers’ Purchase Intention—Based on the Mediating Role of Customer Trust
李治萍, 熊 艳, 王荩怡 下载量: 947 浏览量: 6,964
心理学进展 Vol.12 No.1, January 13 2022, PDF, HTML, XML DOI:10.12677/AP.2022.121017 被引量
我国个人养老金购买意愿及影响因素研究Research on Personal Pension Purchase Intention and Its Influencing Factors in China
郑少同 下载量: 128 浏览量: 283
运筹与模糊学 Vol.14 No.2, April 24 2024, PDF, HTML, XML DOI:10.12677/orf.2024.142183 被引量
直播带货下的青年群体购买意愿影响因素数据挖掘研究——以K市为例Data Mining Research on the Influencing Factors of Young People’s Purchase Intention under Live Streaming—Taking K City as an Example
王锴文 下载量: 78 浏览量: 206
现代管理 Vol.14 No.5, May 13 2024, PDF, HTML, XML DOI:10.12677/mm.2024.145096 被引量
消费者“意愿–行为”差距影响因素研究文献综述A Literature Review of the Factors Affecting the Consumer’s Intention-Behaviour Gap
殷 宇 下载量: 1,338 浏览量: 7,077
现代市场营销 Vol.8 No.4, November 8 2018, PDF, HTML, XML DOI:10.12677/MOM.2018.84006 被引量
基于预期后悔的限量与限时促销对消费者冲动购买意愿的影响研究Research on the Effect of Limited and Limited Time Promotion Based on Expected Regret on Consumers’ Impulse Purchase Intention
王贝雯, 刘东胜 下载量: 391 浏览量: 864
电子商务评论 Vol.12 No.1, February 21 2023, PDF, HTML, XML DOI:10.12677/ECL.2023.121004 被引量