运动品牌个性感知对消费者购买意愿的影响:消费者人格的调节作用The Effects of Perceived Personality of Sport Brands on Consumers’ Purchase Intention: The Moderations of Consumers’ Own Personality
邹雨含, 刘 莹, 陈 浩 下载量: 84 浏览量: 187
心理学进展 Vol.14 No.5, May 21 2024, PDF, HTML, XML DOI:10.12677/ap.2024.145306 被引量