非遗文创产品的营销策略探析An Exploration of Marketing Strategies for Non-Heritage Cultural and Creative Products
席 园 下载量: 18 浏览量: 27
电子商务评论 Vol.13 No.3, July 19 2024, PDF, , XML DOI:10.12677/ecl.2024.133524 被引量
“两山理论”视角下非遗文创产品设计方法研究Research on the Design Method of Non-Legacy Creative Products from the Perspective of Two Mountains Theory
熊 熠, 姚 琛 下载量: 172 浏览量: 310
设计 Vol.8 No.4, December 21 2023, PDF, HTML, XML DOI:10.12677/Design.2023.84429 被引量
基于PEST模型分析非遗文创化企业发展机遇与问题对策Analysis of Development Opportunities and Problem Solutions for Enterprises that Specialize in Creative Intangible Cultural Heritage Based on PEST Model
叶芷言, 耿子艺, 朱忆枫, 高文瑞, 张 博 下载量: 20 浏览量: 51 科研立项经费支持
国际会计前沿 Vol.13 No.3, June 29 2024, PDF, , XML DOI:10.12677/fia.2024.133058 被引量
非遗礼品仪式化表征模式研究——以海南儋州海盐晒制技艺为例Research on the Ritual Representation Mode of Intangible Cultural Heritage Gifts—Taking the Drying Technique of Sea Salt in Danzhou, Hainan as an Example
李秦豫 下载量: 450 浏览量: 678
设计 Vol.7 No.2, June 9 2022, PDF, HTML, XML DOI:10.12677/Design.2022.72002 被引量
非遗类文创产品的消费者决策影响因素及影响路径研究——基于fsQCA方法的研究Influencing Factors and Influencing Paths of Consumer Decision Making of Intangible Cultural Heritage Creative Products—A Study Based on fsQCA Method
孙兰欣, 吴 群 下载量: 294 浏览量: 1,034 科研立项经费支持
运筹与模糊学 Vol.14 No.1, February 19 2024, PDF, HTML, XML DOI:10.12677/ORF.2024.141015 被引量
东阳非遗文化视角下的灯具文创产品设计Design of Lighting Cultural and Creative Products from the Perspective of Dongyang Intangible Cultural Heritage
郑昱麟, 陈思源, 余文启, 谢 瑾, 丁 灵 下载量: 209 浏览量: 356 科研立项经费支持
设计 Vol.9 No.1, February 27 2024, PDF, HTML, XML DOI:10.12677/Design.2024.91115 被引量
基于文化转译的鲁绣艺术文创产品创新设计策略Innovative Design Strategy for Lu Embroidery Art and Cultural Creative Products Based on Cultural Translation
刘 佳, 李皎然 下载量: 409 浏览量: 519
设计 Vol.8 No.4, December 13 2023, PDF, HTML, XML DOI:10.12677/Design.2023.84366 被引量
基于AR技术的京杭大运河文创产品设计与商业模式研究Research on the Design and Business Model of the Beijing-Hangzhou Canal Cultural and Creative Products Based on AR Technology
袁宗炜, 张祖耀 下载量: 155 浏览量: 1,447
设计 Vol.8 No.4, December 14 2023, PDF, HTML, XML DOI:10.12677/Design.2023.84383 被引量
基于旅游数字化发展下的文创产业对经济高质量发展水平的研究Based on the Study of High-Quality Economic Development Level of Cultural and Creative Industries under the Development of Tourism Digitalization
高长春, 毕涵舒 下载量: 275 浏览量: 382
商业全球化 Vol.12 No.1, January 15 2024, PDF, HTML, XML DOI:10.12677/BGlo.2024.121003 被引量
海宁皮影艺术的审美特征在现代化设计中的应用The Application of the Aesthetic Features of Haining Shadow Play Art in Modern Design
戴小慧, 张雨诗, 王建芳 下载量: 261 浏览量: 456
设计 Vol.9 No.1, February 1 2024, PDF, HTML, XML DOI:10.12677/Design.2024.91014 被引量