基于地域文化的品牌IP设计研究Research on Brand IP Design Based on Regional Culture
姜 楠, 张臻珩, 席雯静, 王 丽 下载量: 665 浏览量: 3,443 科研立项经费支持
设计 Vol.7 No.4, December 6 2022, PDF, HTML, XML DOI:10.12677/Design.2022.74017 被引量
黔西南“布依族”品牌IP形象设计构建——以“布依漾”为例Construction of IP Image Design for the “Bouyei” Nationality Brand in Southwest Guizhou Province—Taking “Bouyei Young” as an Example
陈 伟 下载量: 680 浏览量: 1,686 科研立项经费支持
设计 Vol.7 No.4, December 6 2022, PDF, HTML, XML DOI:10.12677/Design.2022.74018 被引量
互联网背景下文化旅游产品营销研究——以青岩古镇为例Research on the Marketing of Cultural Tourism Products under the Internet Background—Taking Qingyan Ancient Town as an Example
杨秋益 下载量: 69 浏览量: 155
电子商务评论 Vol.13 No.2, May 30 2024, PDF, HTML, XML DOI:10.12677/ecl.2024.132347 被引量
文创赋能背景下出版机构文创IP的设计研究——以人民文学出版社为例Research on the Design of Cultural and Creative IP of Publishing Organizations in the Background of Cultural and Creative Empowerment—Taking People’s Literature Publishing House as an Example
徐丁瑶 下载量: 57 浏览量: 102
设计 Vol.9 No.3, June 13 2024, PDF, , XML DOI:10.12677/design.2024.93316 被引量
公众气象融媒体服务的创新与实践Innovation and Practice of Public Meteorological Integrated Media Services
郑梅迪, 唐燕玲, 胡梦影, 魏 薇, 方艳莹, 钱燕珍 下载量: 117 浏览量: 195
新闻传播科学 Vol.12 No.2, April 11 2024, PDF, HTML, XML DOI:10.12677/jc.2024.122056 被引量
基于关联规则分析对网红营销客户消费的研究——以徐州市大学生为例Research on Online Celebrity Marketing Customer Consumption Based on Association Rule Analysis—Taking College Students in Xuzhou as an Example
张媛媛, 杜凤娇 下载量: 445 浏览量: 701
应用数学进展 Vol.11 No.5, May 31 2022, PDF, HTML, XML DOI:10.12677/AAM.2022.115324 被引量
基于Z世代消费特征的电商渠道品牌包装设计研究Research on Brand Packaging Design of E-Commerce Channel Based on the Consumption Features of Generation “Z
孙正男, 刘 洁 下载量: 72 浏览量: 137
电子商务评论 Vol.13 No.2, May 10 2024, PDF, HTML, XML DOI:10.12677/ecl.2024.132119 被引量
基于SEM模型对网红营销模式下顾客满意度的调查研究——以徐州市大学生为例Investigation and Research on Customer Satisfaction under the Internet Celebrity Marketing Pattern Based on SEM Model—Taking College Students in Xuzhou as an Example
鲁 柯, 杜凤娇 下载量: 604 浏览量: 953
建模与仿真 Vol.11 No.3, May 30 2022, PDF, HTML, XML DOI:10.12677/MOS.2022.113079 被引量
泛娱乐视角下的中华老字号IP设计策略研究Research on IP Design Strategy of Chinese Time-Honored Brands from the Perspective of Pan-Entertainment
战佳苗, 田星瀚 下载量: 316 浏览量: 501
设计 Vol.9 No.1, February 7 2024, PDF, HTML, XML DOI:10.12677/Design.2024.91045 被引量
“双碳”目标驱动下喜茶“绿色式”品牌传播策略研究——基于使用与满足理论的分析Research on the “Green” Brand Communication Strategy of Heytea Driven by the “Double Carbon” Goal—Analysis Based on the Theory of Usage and Satisfaction
吴宿蜻 下载量: 362 浏览量: 974
社会科学前沿 Vol.12 No.6, June 19 2023, PDF, HTML, XML DOI:10.12677/ASS.2023.126421 被引量