[1]
|
黄胜兵, 卢泰宏. 品牌个性维度的本土化研究[J]. 南开管理评论, 2003, 6(1): 4-9.
|
[2]
|
Ekinci, Y. and Hosany, S. (2006) Destination Personality: An Application of Brand Personality to Tourism Destinations. Journal of Travel Research, 45, 127-139. https://doi.org/10.1177/0047287506291603
|
[3]
|
刘光阳. CiteSpace国内应用的传播轨迹——基于2006-2015年跨库数据的统计与可视化分析[J]. 图书情报知识, 2017(2): 60-74.
|
[4]
|
陈悦, 陈超美, 刘则渊, 等. CiteSpace知识图谱的方法论功能[J]. 科学学研究, 2015, 33(2): 242-253.
|
[5]
|
Sara, V.M., Mihalis, K. and José, F.C. (2019) The Role of Functional Associations in Building Destination Brand Personality: When Official Websites Do the Talking. Tourism Management, 75, 148-155.
https://doi.org/10.1016/j.tourman.2019.04.022
|
[6]
|
Souiden, N., Ladhari, R. and Chiadmi, N.E. (2017) Destination Personality and Destination Image. Journal of Hospitality and Tourism Management, 32, 54-70. https://doi.org/10.1016/j.jhtm.2017.04.003
|
[7]
|
Demirbag, K.M., Yurt, O., Guneri, B., et al. (2010) Branding Places: Applying Brand Personality Concept to Cities. European Journal of Marketing, 44, 1286-1304. https://doi.org/10.1108/03090561011062844
|
[8]
|
曲颖, 李天元. 旅游目的地非功用性定位研究——以目的地品牌个性为分析指标[J]. 旅游学刊, 2012, 27(9): 17-25.
|
[9]
|
梁佳, 吕兴洋, 曲颖. 形象趋同与个性趋异: 资源同质目的地品牌差异化定位研究[J]. 人文地理, 2016, 31(5): 113-118.
|
[10]
|
姜秋芳, 成海. 品牌个性视角下云贵川美食旅游目的地品牌差异化定位研究[J]. 西南林业大学学报(社会科学), 2021, 5(3): 93-98.
|
[11]
|
孙晓旭. 品牌个性在城市品牌定位中的应用[D]: [硕士学位论文]. 天津: 天津大学, 2012.
|
[12]
|
白凯, 张春晖. 乡村旅游地品牌个性特征研究——以西安长安区“农家乐”为例[J]. 财贸研究, 2009, 20(3): 114-120.
|
[13]
|
唐小飞, 黄兴, 夏秋馨, 郑杰. 中国传统古村镇品牌个性特征对游客重游意愿的影响研究——以束河古镇、周庄古镇、阆中古镇和平遥古镇为例[J]. 旅游学刊, 2011, 26(9): 53-59.
|
[14]
|
Chen, C.F. and Phou, S. (2013) A Closer Look at Destination: Image, Personality, Relationship and Loyalty. Tourism Management, 36, 269-278. https://doi.org/10.1016/j.tourman.2012.11.015
|
[15]
|
Hultman, M., Skarmeas, D., Oghazi, P., et al. (2015) Achieving Tourist Loyalty through Destination Personality, Satisfaction, and Identification. Journal of Business Research, 68, 2227-2231.
https://doi.org/10.1016/j.jbusres.2015.06.002
|
[16]
|
张春晖, 白凯. 乡村旅游地品牌个性与游客忠诚: 以场所依赖为中介变量[J]. 旅游学刊, 2011, 26(2): 49-57.
|
[17]
|
王兆峰, 鹿梦思. 目的地品牌个性、旅游者自我一致性与行为意向: 以凤凰古城为例[J]. 中央民族大学学报(哲学社会科学版), 2019, 46(3): 93-103.
|
[18]
|
刘宇飞, 毛端谦. 红色旅游地品牌个性对游客忠诚度影响研究——以游客满意度为中介变量[J]. 旅游研究, 2018, 10(4): 37-46.
|
[19]
|
Pitt, L.F., Opoku, R., Hultman, M., et al. (2007) What I Say about Myself: Communication of Brand Personality by African Countries. Tourism Management, 28, 835-844. https://doi.org/10.1016/j.tourman.2006.06.003
|
[20]
|
Kneesel, E., Baloglu, S. and Millar, M. (2010) Gaming Destination Images: Implications for Branding. Journal of Travel Research, 49, 68-78. https://doi.org/10.1177/0047287509336474
|
[21]
|
陈小洁. 区域旅游品牌构建研究[D]: [硕士学位论文]. 广州: 暨南大学, 2006.
|
[22]
|
Usakli, A. and Baloglu, S. (2011) Brand Personality of Tourist Destinations: An Application of Self-Congruity Theory. Tourism Management, 32, 114-127. https://doi.org/10.1016/j.tourman.2010.06.006
|
[23]
|
Baloglu, S., Henthorne, T.L. and Sahin, S. (2014) Destination Image and Brand Personality of Jamaica: A Model of Tourist Behavior. Journal of Travel & Tourism Marketing, 31, 1057-1070. https://doi.org/10.1080/10548408.2014.892468
|
[24]
|
Papadimitriou, D., Apostolopoulou, A. and Kaplanidou, K. (2015) Destination Personality, Affective Image, and Behavioral Intentions in Domestic Urban Tourism. Journal of Travel Research, 54, 302-315.
https://doi.org/10.1177/0047287513516389
|
[25]
|
李薇薇, 白凯, 张春晖. 国家地质公园品牌个性对游客行为意图的影响——以陕西翠华山国家地质公园为例[J]. 人文地理, 2014, 29(3): 143-149.
|
[26]
|
毛端谦, 刘宇飞, 刘春燕, 欧阳柳. 井冈山旅游品牌个性特征研究[J]. 经济地理, 2015, 35(7): 204-208.
|
[27]
|
陈悦悦. 丽江古城品牌个性对游客满意度的影响[D]: [硕士学位论文]. 西安: 陕西师范大学, 2018.
|
[28]
|
张辉, 黎映彤. 城市型旅游目的地品牌性别气质: 量表开发与实证检验[J]. 旅游学刊, 2020, 35(1): 109-120.
|
[29]
|
王锦秋. 美食旅游目的地品牌个性塑造研究[D]: [硕士学位论文]. 西安: 西安科技大学, 2020.
|
[30]
|
罗丹. 宗教文化旅游目的地品牌个性构建——以福建湄洲岛为例[J]. 中国海洋大学学报(社会科学版), 2021(2): 91-100.
|
[31]
|
欧阳丹妮. 茶文化旅游地品牌个性对游客行为意向影响研究[D]: [硕士学位论文]. 福州: 福建农林大学, 2022.
|
[32]
|
Rojas-Mendez, J.I. and Hine, M.J. (2017) Countries’ Positioning on Personality Traits: Analysis of 10 South American National Tourism Websites. Journal of Vacation Marketing, 23, 233-247. https://doi.org/10.1177/1356766716649227
|
[33]
|
Hudson, S., Cárdenas, D., Meng, F., et al. (2017) Building a Place Brand from the Bottom Up: A Case Study from the United States. Journal of Vacation Marketing, 23, 365-377. https://doi.org/10.1177/1356766716649228
|
[34]
|
Hanna, S. and Rowley, J. (2019) The Projected Destination Brand Personalities of European Capital Cities and Their Positioning. Journal of Marketing Management, 35, 1135-1158. https://doi.org/10.1080/0267257X.2019.1647274
|
[35]
|
Hassan, M.A.E., Zerva, K. and Aulet, S. (2021) Brand Personality Traits of World Heritage Sites: Text Mining Approach. Sustainability, 13, Article 6142. https://doi.org/10.3390/su13116142
|
[36]
|
Liu, L., Zhang, X. and Cheng, L. (2022) Antecedents and Impacts of the Pilgrimage Destination Personality in the Tibetan Region: Case from Larong Wuming Buddhist Academy. Journal of Vacation Marketing, 28, 469-485.
https://doi.org/10.1177/13567667211070013
|
[37]
|
梁明珠, 贾广美, 徐松浚. 村落遗产地品牌个性对游客忠诚的影响——游客自我一致和村落遗产地品牌关系质量的中介作用[J]. 旅游科学, 2018, 32(1): 45-61.
|
[38]
|
陈志军, 徐飞雄. 乡村民宿旅游地游客忠诚度影响因素及作用机制——基于ABC态度模型视角的实证分析[J]. 经济地理, 2021, 41(5): 232-240.
|
[39]
|
Kim, W.H., Malek, K., Kim, N.J., et al. (2017) Destination Personality, Destination Image, and Intent to Recommend: The Role of Gender, Age, Cultural Background, and Prior Experiences. Sustainability, 10, Article 87.
https://doi.org/10.3390/su10010087
|
[40]
|
Priporas, C.V., Stylos, N. and Kamenidou, I.E. (2020) City Image, City Brand Personality and Generation Z Residents’ Life Satisfaction under Economic Crisis: Predictors of City-Related Social Media Engagement. Journal of Business Research, 119, 453-463. https://doi.org/10.1016/j.jbusres.2019.05.019
|
[41]
|
Peco-Torres, F., Polo-Pena, A.I. and Frias-Jamilena, D.M. (2021) Brand Personality in Cultural Tourism through Social Media. Tourism Review, 76, 164-183. https://doi.org/10.1108/TR-02-2019-0050
|
[42]
|
Seo, E.J., Park, J.W. and Choi, Y.J. (2020) The Effect of Social Media Usage Characteristics on e-WOM, Trust, and Brand Equity: Focusing on Users of Airline Social Media. Sustainability, 12, Article 1691.
https://doi.org/10.3390/su12041691
|
[43]
|
Pan, L., Lu, L. and Gursoy, D. (2020) Traveling to a Gendered Destination: A Goal-Framed Advertising Perspective. Journal of Hospitality & Tourism Research, 44, 499-522. https://doi.org/10.1177/1096348019899150
|
[44]
|
Cifci, I. (2022) Testing Self-Congruity Theory in Bektashi Faith Destinations: The Roles of Memorable Tourism Experience and Destination Attachment. Journal of Vacation Marketing, 28, 3-19.
https://doi.org/10.1177/13567667211011758
|
[45]
|
Kim, H. and Stepchenkova, S. (2017) Understanding Destination Personality through Visitors’ Experience: A Cross-Cultural Perspective. Journal of Destination Marketing & Management, 6, 416-425.
https://doi.org/10.1016/j.jdmm.2016.06.010
|
[46]
|
Aktan, M., Zaman, U. and Nawaz, S. (2021) Examining Destinations’ Personality and Brand Equity through the Lens of Expats: Moderating Role of Expat’s Cultural Intelligence. Asia Pacific Journal of Tourism Research, 26, 849-865.
https://doi.org/10.1080/10941665.2021.1925314
|