山西省城市旅游竞争力评价

Evaluation of Urban Tourism Competitiveness in Shanxi Province

摘要: 随着国民经济的增长，人民生活水平提高，旅游业得到了快速发展，进入了发展的黄金阶段。山西省作为中部城市，为了实现经济崛起，近年来开始大力发展旅游业，而衡量旅游业发展的一个重要指标则是城市旅游竞争力。文章通过构建城市旅游竞争力的评价体系，以山西省11个地级市为研究对象，采用SPSS22.0中的因子分析法对11个城市的旅游竞争力进行了正确的评价。根据城市旅游竞争力综合得分的高低不同，将山西省11个地级市划分成旅游竞争力强势型、旅游竞争力优势型、旅游竞争力发展型、旅游竞争力弱势型四个层次，并对各层次的旅游竞争力城市提出相应的发展措施，从而促进山西省经济的发展。

Abstract: With the growth of national economy and the improvement of people’s living standard, tourism has developed rapidly and entered the golden stage of development. Shanxi, as a central city, has begun to develop tourism in recent years in order to achieve economic growth, and an important indicator of tourism development is the competitiveness of urban tourism. By constructing the evaluation system of urban tourism competitiveness, this paper takes 11 prefecture level cities in Shanxi Province as the research object, and uses the factor analysis method in SPSS22.0 to make a correct evaluation of the tourism competitiveness of 11 cities. According to the comprehensive score of city, tourism competitiveness is different, the four levels of the 11 prefecture level city in Shanxi province is divided into strong tourism competitiveness, tourism competitive edge, tourism competitiveness development, tourism competitiveness weak. And city tourism competitiveness of all levels put forward the corresponding development measures, so as to promote the economic development of Shanxi province.