服务主导逻辑下服务生态系统的价值创造研究
Study on Value Creating in Service Ecosystem Based on Service Dominated Logic
DOI: 10.12677/SSEM.2017.62012, PDF, HTML, XML,  被引量 下载: 2,389  浏览: 6,748  国家科技经费支持
作者: 高志军*, 刘 珊：上海海事大学交通运输学院，上海
关键词: 服务生态系统；服务主导逻辑；价值创造；关系；互动；整合；Service Ecosystem； Service-Dominant Logic； Value Creating； Relationship； Interaction； Integration
摘要: 服务生态系统是服务经济环境下形成的具有生态系统特征的新型产业组织，具有模糊的产业边界和企业边界。本文在对服务生态系统内涵、结构与特征研究的基础上，依据服务主导逻辑理论，提出了服务生态系统价值共创的关系、互动和整合机理。在关系维度方面，服务生态系统通过构建组织间关系降低交易成本和创造关系价值，界面规则调节价值创造过程；在互动维度方面，服务生态系统通过直接互动和间接互动的方式创造互动价值和使用价值；在整合维度方面，服务生态系统在个体、关系和网络三个层次上通过资源整合与再配置的方式实现价值创造。关系、互动和整合的强度决定了服务生态系统的价值创造能力的强弱，价值创造的速度和加速度最终衡量了价值空间。基于关系、互动和整合三个维度对企业发展战略进行重构是服务生态系统拓展价值空间的新战略选择。
Abstract: Service ecosystem is a new industrial organization which is characterized by ecosystem under services economic environment, and it has fuzzy industry and enterprise boundaries. After study on the connotation, structure and characteristics of service ecosystem, the relationship, interac-tion and integration mechanism of service ecosystem is put forward based on Service-Dominant Logic theory. In the relational dimension, service ecosystem’s transaction cost is reduced and re-lational value is created based on building inter-organizational relationships, and the process of value creation is regulated by interface rules; in the interaction dimension, service ecosystem’s value-in-interactions and value-in-use are created through direct and indirect interaction; in the integration dimension, service ecosystem uses integration and re-configure of resources to achieve value creation at the individual, relationships and network levels. The value creation ability’s strength is determined by relations, interaction and integration intensity, and the value space is measured by the velocity and acceleration of service ecosystem. The value space of service ecosystem is expanded by the reconstruction of enterprise development strategy based on the relationship, interaction and integration mechanism.
文章引用：高志军, 刘珊. 服务主导逻辑下服务生态系统的价值创造研究[J]. 服务科学和管理, 2017, 6(2): 83-97. https://doi.org/10.12677/SSEM.2017.62012

参考文献

[1] Yan, J., Ye, K., Wang, H. and Hua, Z. (2010) Ontology of Collaborative Manufacturing: Alignment of Service- Oriented Framework with Service-Dominant Logic. Expert Systems with Applications, 37, 2222-2231.
https://doi.org/10.1016/j.eswa.2009.07.051
[2] Spohrer, J., et al. (2009) The Service System Is the Basic Abstraction of Service Science. Information Systems and e-Business Management, 7, 395-406.
https://doi.org/10.1007/s10257-008-0105-1
[3] Vargo, S.L. and Lusch, R.F. (2004) Evolving to a New Dominant Logic for Marketing. Journal of Marketing, 68, 1-17.
https://doi.org/10.1509/jmkg.68.1.1.24036
[4] Vargo, S.L. and Lusch, R.F. (2008) Service-Dominant Logic: Continuing the Evolution. Journal of the Academy of Marketing Science, 36, 1-10.
https://doi.org/10.1007/s11747-007-0069-6
[5] Vargo, S.L. and Lusch, R.F. (2006) Service-Dominant Logic: What It Is, What It Is Not, What It Might Be. In: Lusch, S.L. and Vargo, Eds., The Service-Dominant Logic of Marketing: Dialog, Debate, and Direction, ME Sharpe, Armonk, NY, 43-56.
[6] Vargo, S.L., Maglio, P.P. and Akaka, M.A. (2008) On Value and Value Co-Creation—A Service Systems and Service Logic Perspective. European Management Journal, 26, 145-152.
https://doi.org/10.1016/j.emj.2008.04.003
[7] Spohrer, J., Maglio, P.P., Bailey, J. and Gruhl, D. (2007) Steps toward a Science of Service Systems. IEEE Computer, 40, 71-77.
https://doi.org/10.1109/MC.2007.33
[8] Spohrer, J., Anderson, L., Pass, N. and Ager, T. (2008) Service Science and S-D Logic. Proceedings of the Otago Forum, New Zealand, 354-370.
[9] Qiu, R.G. (2009) Computational Thinking of Service Systems: Dynamics and Adaptiveness Modeling. Service Science, 1, 42–55.
https://doi.org/10.1287/serv.1.1.42
[10] Vargo, S.L. and Lusch, R.F. (2010) From Repeat Patronage to Value Co-Creation in Service Ecosystems: A Transcending Conceptualization of Relationship. Journal of Market Management, 4, 169-179.
https://doi.org/10.1007/s12087-010-0046-0
[11] 刘林青, 雷昊, 谭力文. 从商品主导逻辑到服务主导逻辑——以苹果公司为例[J]. 中国工业经济, 2010, (9): 57- 66.
[12] 罗珉. 价值星系: 理论解释与价值创造价值的构建[J]. 中国工业经济, 2006(1): 80-89.
[13] 李雷, 简兆权, 张鲁艳. 服务主导逻辑产生原因, 核心观点探析与未来研究展望[J]. 外国经济与管理, 2013, 35(4): 2-12.
[14] Lüftenegger, E., Comuzzi, M. and Grefen, P. (2013) The Service-Dominant Ecosystem: Mapping a Service Dominat Strategy to a Product-Service Ecosystem. Advances in Information & Communication Technology, 408, 22-30.
https://doi.org/10.1007/978-3-642-40543-3_3
[15] Macneil, I. (1985) Relational Contract: What We Do and Do Not Know. Wisconsin Law Review, 3, 484-526.
[16] 孙国强. 关系, 互动与协同: 网络组织的治理逻辑[J]. 中国工业经济, 2003(11): 14-20.
[17] 鞠颂东. 物流网络: 物流资源的整合与共享[M]. 北京: 社会科学文献出版社, 2008.
[18] 罗珉, 徐宏玲. 组织间关系: 价值界面与关系租金的获取[J]. 中国工业经济, 2007(1): 68-77.
[19] 李耀. 顾客主导逻辑下顾客单独创造价值——基于认知互动视角的实证研究[J]. 中国工业经济, 2014(1): 101- 113.
[20] 杨锐, 张洁, 芮明杰. 基于主体属性差异的生产性服务网络形成及双重结构[J]. 中国工业经济, 2011(3): 139-148.
[21] 罗珉, 何长见. 组织间关系: 界面规则与治理机制[J]. 中国工业经济, 2006(5): 87-95.
[22] 罗珉, 任丽丽. 组织间关系: 界面规则的演进与内在机理研究[J]. 中国工业经济, 2010(1): 84-93.
[23] Payne, A.F., Storbacka, K. and Frow, P. (2008) Managing the Co-Science Creation of Value. Journal of the Academy of Marketing, 36, 83-96.
https://doi.org/10.1007/s11747-007-0070-0
[24] 张婧, 何勇. 服务主导逻辑导向与资源互动对价值共创的影响研究[J]. 科研管理, 2014, 35(1): 115-122.
[25] Lusch, R.F., Vargo, S.L. and O’Brien, M. (2007) Competing through Service: Insight from Service-Dominant Logic. Journal of Retailing, 83, 5-18.
https://doi.org/10.1016/j.jretai.2006.10.002
[26] Grönroos, C. (2011) A Service Perspective on Business Relationships: The Value Creation, Interaction and Marketing Interface. Industrial Marketing Management, 40, 240-247.
https://doi.org/10.1016/j.indmarman.2010.06.036
[27] Arnould, E.J. (2006) Service-Dominant Logic and Consumer Culture Theory: Natural Allies in An Emerging Paradigm. Marketing Theory. Industrial Marketing Management, 6, 293-298.
[28] Gummesson, E. and Mele, C. (2010) Marketing as Value Co-Creation through Network Interaction and Resource Integration. Journal of Business Market Management, 4, 181-198.
https://doi.org/10.1007/s12087-010-0044-2
[29] 邹辉霞. 供应链协同管理理论与方法[M]. 北京: 北京大学出版社, 2007.
[30] Kate, V. and Mike, L. (2009) Vested Outsourcing: A Better Way to Outsourcing. Supply Chain Management Review, 18, 20-27.
[31] 孙耀吾, 瞿翌, 顾荃. 服务主导逻辑下移动互联网创新网络主体耦合共轭与价值创造研究[J]. 中国工业经济, 2013(10): 147-159.
[32] 程立茹. 互联网经济下企业价值网络创新研究[J]. 中国工业经济, 2013(9): 82-94.
[33] 郭朝阳, 许杭军, 郭惠玲. 服务主导逻辑演进轨迹追踪与研究述评[J]. 外国经济与管理, 2012, 34(7): 17-24.
[34] 金帆. 价值生态系统: 云经济时代的价值创造机制[J]. 中国工业经济, 2014(4): 97-109.

为你推荐