移动互联思维下传统旅行社转型与创新研究

Research on Transformation and Innovation of the Traditional Travel Agency under the Mobile Interconnected Thinking

摘要: 移动互联思维，顾名思义，即：基于移动互联技术为实现互联互通的商业形态而衍生出的一系列商业逻辑，集中表现为互联网思维和移动互联网思维。近年来，由于技术经济和互联网行业的快速发展，传统旅游的商业形态受到冲击，旅游产业链结构被颠覆，旅行社业进入战略竞争阶段。本文从移动互联的时代背景出发，基于跨界思维、用户思维、极致思维、社会化思维等移动互联思维理论，阐述了移动互联与旅游业融合的必然性，并分析了传统旅行社在融合之路上的转型与创新路径。

Abstract: Mobile interconnected thinking refers to a series of commercial logic based on the technology of mobile Internet, which is to realize the interconnected forms of business. It is mainly marked by the Internet thinking and mobile Internet thinking. Under the background of technical economy and big data era, the business forms of the traditional tourism have been impacted, and tourism industry chain structure is suffering overturn. Travel agency industry enters the stage of strategic competition. This paper expounds the necessity of the integration of tourism industry and mobile Internet based on the theory of mobile interconnected thinking such as the cross-border thinking, the user thinking, the extreme thinking, the social thinking and so on. And it also analyzes the transformation and innovation of the traditional travel agencies on the way to the integration.