内部服务质量对企业绩效影响的实证研究
An Empirical Study on the Effects of Internal Service Quality on Enterprise Performance
DOI: 10.12677/SSEM.2014.32003, PDF, HTML, 下载: 3,416  浏览: 12,604  科研立项经费支持
作者: 赵公民, 薛 媛, 贾 静:中北大学经济与管理学院,太原
关键词: 内部服务质量员工满意顾客满意企业绩效Internal Service Quality; Employee Satisfaction; Customer Satisfaction; Enterprise Performance
摘要: 绩效是企业一直关注的焦点,内部服务质量的提出为企业绩效的提升提供了新契机。本文以某通信公司为例,试图将内部服务质量划分为培训教育质量、业务支持质量、人文环境质量和薪酬激励质量,构建内部服务质量对企业绩效影响的概念模型,通过结构方程模型方法对模型进行检验,以探索内部服务质量各方面对企业绩效的影响程度。研究结果表明,内部服务质量对企业绩效的影响主要来源于内部服务质量中的培训教育质量、业务支持质量和薪酬激励质量;内部服务质量通过员工满意影响顾客满意,从而影响企业绩效;内部服务质量对企业绩效有直接地影响,但影响较为有限。
Abstract: Enterprise always pays more attention to its performance. The appearance of internal service quality provides a new opportunity for enterprise to develop its performance. This paper takes a communication company for example, on the basis of trying to compartmentalize internal service quality into training education quality, service support quality, human environmental quality and compensation incentive quality, establishes a conceptual model of internal service quality’s influence on enterprise performance, and tests it by applying the structural equation model technique to explore the influence degree of various aspects’ internal service quality on enterprise performance. Results show that internal service quality’s impact on enterprise performance is mainly from training education quality, service support quality, and compensation incentive quality in internal service quality. Through employee satisfaction, internal service quality affects customer satisfaction, thus affecting enterprise performance and internal service quality has a direct impact on enterprise performance, but a more limited impact.
文章引用:赵公民, 薛媛, 贾静. 内部服务质量对企业绩效影响的实证研究[J]. 服务科学和管理, 2014, 3(2): 19-30. http://dx.doi.org/10.12677/SSEM.2014.32003

参考文献

[1] 宁智 (2005) 内部服务质量与核心员工忠诚度关系研究. 硕士学位论文,西南交通大学, 成都.
[2] 肖启鹏 (2004) 探讨内部服务质量、员工满意度与员工忠诚度之间的关系研究. 硕士学位论文, 华东大学, 上海.
[3] 黄培伦, 黄珣等 (2008) 企业内部服务质量、关系质量对内部顾客忠诚的影响机制:基于内部营销视角的实证研究. 南开管理评论, 6, 10-17.
[4] Parasuraman, A., et al. (1985) A Conceptual Model of Service Quality and Its Implication for Future Research. Journal of Marketing, 49, 41-50.
[5] Farner, S., et al. (2001) An Empirical Assessment of Internal Customer Service. Managing Service Quality, 11, 350- 358.
[6] Jun, M. and Cai, S.H. (2010) Examining the Relationships Between Internal Service Quality and Its Dimensions, and Internal Customer Satisfaction. Total Quality Management, 21, 205-223.
[7] Brandon-Jones, A. and Silvestro, R. (2010) Measuring Internal Service Quality: Comparing the Gap-Based and Per- ceptions-Only Approaches. International Journal of Operations & Production Management, 30, 1291-1318.
[8] 薄湘平, 马炼等 (2012) 酒店内部服务质量评价指标体系研究. 湖南大学学报(社会科学版), 3, 38-41.
[9] 汪纯孝, 岑成德, 刘倩 (2001) 内部营销和内部服务质量对外部服务质量的影响. 旅游科学, 2, 45-47.
[10] Bellou, V. and Andronikidis, A. (2008) The Impact of Internal Service Quality on Customer Service Behavior: Evi- dence from the Banking Sector. International Journal of Quality & Reliability Management, 25, 943-954.
[11] Bouranta, N., et al. (2009) The Relationship Between Internal and External Service Quality. International Journal of Contemporary Hospitality Management, 21, 275-293.
[12] James, L.H.等著, 王兆刚等译 (2005) 服务利润链. 机械工业出版社, 北京.
[13] Locke, E.A. (1976) The Nature and Causes of Job Satisfaction in Handbook of Industrial and Organizational Psycho- logy. Dunnatte Marvin, Rand McNally.
[14] Hallowell, et al. (1996) Internal Service Quality: Customer and Job Satisfaction: Linkages and Implications for Man- agement. Human Resource Planning, 19, 20-31.
[15] Feigenbaum, A. (1999) New Quality for the 21st Century. Quality Progress, 32, 27-31.
[16] Oliver, R.L. (1997) Satisfaction: A Behavioral Perspective on the Consumer. McGraw-Hill, New York.
[17] Dennis, J.C., 刘京安等译 (2000) 内部营销. 机械工业出版社, 北京.
[18] 柴盈, 韦福祥 (2004) 服务质量内涵的综述与思考. 科技与管理, 3, 36-38
[19] Christopher, L. and Jochen, W., 谢晓燕等译 (2011) 服务营销. 中国人民大学出版社, 北京.
[20] 黄劲松, 赵平, 王高等 (2004) 基于顾客角度的市场占有率研究. 中国管理科学, 2, 95-101.
[21] Vikas, M., Eugene, W.A., et al. (2005) Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction. Marketing Science, 24, 544-555.
[22] Gruca, T.S. and Rego, L.L. (2005) Customer Satisfaction, Cash Flow, and Shareholder Value. Journal of Marketing, 69, 15-30.
[23] Matzler, K. and Hinterhuber, H. (2005) The Relationship Between Customer Satisfaction and Shareholder Value. Total Quality Management & Business Excellence, 16, 671-680.
[24] 王毅, 赵平 (2012) 顾客满意对企业财务绩效的影响研究——基于中国部分上市公司的面板数据. 中国管理科学, 1, 185-192.
[25] Caruan, A. and Pitt, L. (1997) An Internal Measure of Service Quality and the Link between Service Quality and Business Performance. European Journal of Marketing, 31, 604-616.
[26] Suhaiza, Z., Din, S.H., et al. (2006) The Effect of Internal Measures of Service Quality on Business Performance: A Case of Hotel Industry In Malaysia. 6th Annual Hawaii International Conference on Business, Honolulu, 25-28 May 2006, (Submitted), 1-21.
[27] Wang, G.-L. (2011) A Study of How the Internal-Service Quality of International Tourist Hotels Affects Organizational Performance: Using Employees’ Job Satisfaction as the Mediator. The Journal of Global Business Management, 7, 117-128.
[28] Brady, M.K. and Cronin, Jr., J.J. (2001) Customer Orientation Effects on Customer Service Perceptions and Outcome Behaviors. Journal of Service Research, 3, 241-251.
[29] 乔均, 祁晓荔, 储俊松 (2007) 基于平衡计分卡模型的电信企业绩效评价研究——以中国网络通信集团江苏省公司为例. 中国工业经济, 2, 110-118.