基本情况
吕晓玲,中国人民大学统计学院副教授。
教育背景
2004年至2007年 博士,香港城市大学商学院管理科学系哲学
1999年至2002年 硕士,南开大学数学系概率论与数理统计专业理学
1995年至1999年 学士,南开大学数学系概率论与数理统计专业理学
研究领域
消费者行为分析、客户关系管理、电子商务客户行为研究、统计模型在市场营销、商业、管理等方面的应用、数据挖掘机器学习算法
论文发表
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Wang, Min, Xiaoling Lu, and Yanyun Zhao
(2011), The Quality of Enterprise Human Capital: Empirical Evidence Based on
Enterprise Survey in China, Public Personnel Management (SSCI), (accepted)
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Lu, Xiaoling, Jie Song, Miao Liu and Xizhi
Wu (2011), A New Two Group Forecast and Selection Method for Direct Marketing,
Communications in Statistics – Simulation and Computation (SSCI/SCI), 40,
1627-1636
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Song, Jie, Xiaoling Lu, Miao Liu and Xizhi
Wu (2011), Stratified Normalization LogitBoost for two-class unbalanced data
classification, Communications in Statistics – Simulation and Computation
(SCI), 40, 1587-1593
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Zhe Zhang, Xiaoling Lu, and Yuzhu Li (2011),
Corporate Governance and Customer Satisfaction, International Journal of
Business and Social Science, 2 (9), 289-292
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Lu, Xiaoling and Hing-Po Lo (2010), A New
Survival Model for the Diffusion Pattern of TV Programs, Communications in
Statistics – Simulation and Computation (SSCI/SCI), 39 (1), 28-44
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Lu, Xiaoling and Hing-Po Lo (2007),
Television Audience Satisfaction: Antecedents and Consequences, Journal of
Advertising Research (SSCI), 47 (3), 354-363
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Lo, H.P., Z. NG and Xiaoling Lu (2003),
Mining Loyal Customers: A Practical Use of the Repeat Buying Theory, in Wai-Ki
Ching and Michael Kwok-Po Ng (2003), Advances in Data Mining and Modeling,
World Scientific, p167-181