ECL  >> Vol. 6 No. 2 (May 2017)

    北京市生鲜农产品宅配优化对策探究
    Optimization Countermeasures of Beijing’s Fresh Agricultural Products Delivery

  • 全文下载: PDF(566KB) HTML   XML   PP.27-31   DOI: 10.12677/ECL.2017.62004  
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作者:  

王晓平,闫飞,卢怀宇:北京物资学院

关键词:
生鲜农产品宅配优化对策Fresh Agricultural Products Home Delivery Optimizing Strategy

摘要:

近年来随着电子商务的普及和快递业务的快速发展,北京市生鲜农产品宅配需求迅速增长,生鲜农产品宅配市场有很大发展空间。但是目前北京市生鲜农产品宅配不仅存在诸如宅配企业规模小、供应链不完善、信息技术不成熟等问题,还在需求群体信任、空载问题,以及市场扩散等方面,面临挑战。本文将着重根据这三个问题,采用实地调研、问卷调查、查阅大量文献和会议资料的方法进行分析和研究,并结合北京市独特的环境分析,提出适合北京市生鲜农产品宅配的优化对策:建立宅配标准化、搭建共享宅配信息平台以及构建O2O生鲜智慧模式。

With the popularity of electronic commerce and the development of the fast mail service in recent years, the home delivery demand of fresh agricultural products is growing in a rapid way in Beijing. There are a lot of development spaces of fresh agricultural home delivery. But Beijing’s fresh agricultural products home delivery still exist many problems, for example: the scale of the home delivery is small; the supply chain is not perfect; the informational technology is not mature and so on. In addition to that, there are also the other problems, the trust problems of demand groups; No-load problem in the home delivery; It is unable to spread quickly to format the market. This article will analyze and research the three problems by field investigation, questionnaire survey, consulting a large number of documents and meeting materials and so on, combining with the unique environmental analysis, there put forward three optimized measures for Beijing: establishing a standardization for home delivery; building a home delivery market segment; establishing the platform to share information for the home delivery.

文章引用:
王晓平, 闫飞, 卢怀宇. 北京市生鲜农产品宅配优化对策探究[J]. 电子商务评论, 2017, 6(2): 27-31. https://doi.org/10.12677/ECL.2017.62004

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