SSEM  >> Vol. 6 No. 1 (January 2017)

    Research on the Connotation and Theoretical Origin of Service-Dominant Logic

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关新华,皮平凡:广东财经大学地理与旅游学院,广东 广州;
谢礼珊:中山大学管理学院,广东 广州;中山大学服务性企业管理研究中心,广东 广州

服务主导逻辑商品主导逻辑内涵理论渊源Service-Dominant Logic Goods-Dominant Logic Connotation Theoretical Origin



As a kind of perspective and mindset, service-dominant logic has been developed for more than 10 years since it was proposed in 2004, and has produced abundant research results. However, little is known about its theoretical foundation, and we lack systematic understanding for the core point of service-dominant logic. Based on this research gap, this paper explores the connotation and theoretical origin of service-dominant logic, to lay the foundation of developing new theory, conducting new study, and to help managers change management idea, and then realize the goal of enterprises. To answer the question of “what is the service-dominant logic”, this study clarified core concepts of service-dominant logic (S-D logic), such as service, value and resource, by comparing with goods-dominant logic (G-D logic). To answer the question of “why is the service-do- minant logic”, this study explored the theoretical origin of S-D logic on the basis of economics, marketing, network concept and institutional thought. Finally, 11 foundational premises (FPs) of S-D logic and the direction for future research are discussed. Scholars can conduct more theoretical and empirical researches.

关新华, 谢礼珊, 皮平凡. 服务主导逻辑的内涵与理论渊源探究[J]. 服务科学和管理, 2017, 6(1): 48-61.


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