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心理学进展 Vol.14 No.3, March 31 2024, PDF, HTML, XML DOI:10.12677/ap.2024.143175 被引量
运动品牌个性感知对消费者购买意愿的影响:消费者人格的调节作用The Effects of Perceived Personality of Sport Brands on Consumers’ Purchase Intention: The Moderations of Consumers’ Own Personality
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心理学进展 Vol.14 No.5, May 21 2024, PDF, HTML, XML DOI:10.12677/ap.2024.145306 被引量