摘要:
文化创意产业作为一种以创造力为核心的新兴产业，是现代服务业的重要组成部分。它在推进江苏省经济结构战略性调整，实现可持续发展中起着重要的作用。“新三板”已成为文化创意产业新的融资渠道。它们在新三板融资中面临着很多问题，如产品或服务创新性不足、公司管理层创新素质不够等。为了提高融资效率，这些企业应采取披露信息真实准确、不断提高自身发展能力和创新能力等对策。投资者的合作与政府的支持也非常重要。层次分析法对研究有意义。
Cultural creativity industry is an emerging
industry with creativity as the core. It is an important part of modern service
industry. And it promotes the strategic adjustment of Jiangsu province’s
economic structure so as to achieve the sustainable development. “Three New
Pads” has become a new financing channel for the cultural creativity industry.
When financing in “Three New Pads”, they face lots of problems, such as a lack
of products or the service innovation, and insufficient management innovation
quality. In order to improve financing efficiency, these enterprises should
take measures to reveal true and accurate information, constantly improve their
own capacity development and innovation capacity. Supports from the government
and the cooperation with investors are also very important. AHP is meaningful
to our study.